ABSTRACT

This article explores how local values and social identities can be integrated into Ghana’s formal COVID-19 public health communication interventions using community radio. The study adopted a qualitative approach using focus group discussions, in-depth interviews, and reflexive thematic analysis. The ten-step participatory planning and action model to involve the community in the social change process is employed as the theoretical framework for this article. The study found that Radio Peace’s COVID-19 communication intervention is participatory due to the involvement of listeners in its programming. Also, local narratives and values were considered in designing locally relevant COVID-19 interventions through the audience’s access to the station’s activities. We suggest that dominant narratives about the COVID-19 pandemic be adapted to local realities by recognizing marginalized voices through listener involvement and access to local community radio stations.

摘要

本文探讨了如何利用社区广播将当地价值观和社会认同融入加纳正式的 COVID-19 公共卫生传播干预措施中。该研究采用定性方法，采用焦点小组讨论、深入访谈和反思性主题分析。本文采用让社区参与社会变革过程的十步参与式规划和行动模型作为理论框架。研究发现，由于听众参与其节目，和平广播电台的 COVID-19 通信干预具有参与性。此外，在通过观众参与电台活动来设计与当地相关的 COVID-19 干预措施时，还考虑了当地的叙述和价值观。