EXPRESS: Impact of Buying Groups on Buyer-Supplier Relationships: Group-Dyad Interactions in Business-to-Business Markets,Journal of Marketing Research

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EXPRESS: Impact of Buying Groups on Buyer-Supplier Relationships: Group-Dyad Interactions in Business-to-Business Markets
Journal of Marketing Research ( IF 6.664 ) Pub Date : 2023-01-07 , DOI: 10.1177/00222437231152207
Alok Kumar , Huanhuan Shi , Jenifer Skiba , Amit Saini , Zhi Lu

This paper examines the impact of business-to-business (B2B) buying groups on buyer-supplier relationships. The authors outline two distinct initiatives — monitoring and community building — throug...

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