当前位置: X-MOL 学术Journal of Marketing Research › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
EXPRESS: Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media
Journal of Marketing Research ( IF 6.664 ) Pub Date : 2023-01-10 , DOI: 10.1177/00222437231152894
Nita Umashankar , Dhruv Grewal , Abhijit Guha , Timothy Bohling

In realizing that consumers regularly straddle the work–life interface, some companies position their products according to their ability to address work and life needs together, then communicate t...

中文翻译:

EXPRESS:在营销中测试工作-生活理论:来自社交媒体实地实验的证据

意识到消费者经常跨越工作与生活的界面,一些公司根据他们同时解决工作和生活需求的能力来定位他们的产品,然后与...
更新日期:2023-01-12
down
wechat
bug