To encourage farsighted behaviors, past research suggests that marketers may be wise to invite consumers to pre-commit to adopt them “later”. However, the authors propose that people will draw diff...

中文翻译：

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表达：今天或明天节省更多：紧迫感在预先承诺设计中的作用

为了鼓励有远见的行为，过去的研究表明，营销人员邀请消费者预先承诺“以后”采用它们可能是明智的。然而，作者提出人们会画出不同的...