This study evaluates the current responsibilities, skills, and knowledge sets required by marketing managers. Furthermore, it seeks to make projections about the future of the marketing management ...

中文翻译：

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营销管理专业的现状和未来

本研究评估了营销经理当前所需的职责、技能和知识。此外，它还试图对营销管理的未来做出预测......