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Touch or click? The effect of direct and indirect human-computer interaction on consumer responses
Journal of Marketing Theory and Practice Pub Date : 2023-01-25 , DOI: 10.1080/10696679.2022.2158872
Jifei Wu 1 , Yimin Zhu 2 , Xiang Fang 3 , Pramit Banerjee 4
Affiliation  

This paper examines how input devices of human-computer interaction (HCI) affect consumers’ attitudes and purchase intentions. Across four studies (one study with two secondary data and three exper...

中文翻译:

触摸还是点击?直接和间接人机交互对消费者反应的影响

本文研究了人机交互(HCI)输入设备如何影响消费者的态度和购买意图。跨越四项研究(一项研究有两项辅助数据和三项专家......
更新日期:2023-01-25
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