Purpose

The purpose of this article is to articulate a view of digital transformation (DT) implementation and proposes a framework linking digital transformation strategy (DTS) and business model innovation (BMI), often treated separately.

Design/methodology/approach

Through the analysis of the DTS model and the literature of the BMI model, this work proposes, in an inductive methodological approach, a conceptual framework articulating these two items to be put in place for a better implementation of the DT of companies.

Findings

To successfully implement the DT, managers need to master the art of contextualization. It is not always a matter of radical changes and reinventing the whole strategy and business model, but knowing how to update the existing one with the new changes and information. Moreover, an optimal design for implementing DT requires alignment between the strategic and operational aspects to achieve the proposition, the creation and the value capture. In addition, the link between the DTS and the BMI should be iterative and continuous, respecting a Deming wheel-like approach.

Practical implications

The outcome of this paper can serve as a reference and checklist guiding enterprises to succeed in their DT implementation project. In this regard, this work presents a DTS model to implement the DT, and a BMI instruction but also clarifies how to ensure consistency between all the models to guarantee the DT project alignment and therefore organizational survival.

Originality/value

This work proposes an original conceptual framework linking the DTS and BMI through their building blocks to assure a successful DT implementation.

中文翻译：

---

实施企业数字化转型：对概念框架设计的贡献

目的

本文的目的是阐明数字化转型 (DT) 实施的观点，并提出一个连接数字化转型战略 (DTS) 和商业模式创新 (BMI) 的框架，这两个框架通常被分开处理。

设计/方法/途径

通过对 DTS 模型和 BMI 模型文献的分析，这项工作以归纳方法提出了一个概念框架，阐明了这两个项目，以便更好地实施公司的 DT。

发现

要成功实施 DT，管理者需要掌握情境化的艺术。这并不总是彻底改变和重塑整个战略和商业模式的问题，而是知道如何用新的变化和信息更新现有的。此外，实施 DT 的最佳设计需要在战略和运营方面保持一致，以实现提议、创造和价值获取。此外，DTS 和 BMI 之间的链接应该是迭代的和连续的，遵循戴明轮式方法。

实际影响

本文的结果可以作为指导企业成功实施DT项目的参考和清单。在这方面，这项工作提出了一个 DTS 模型来实施 DT 和 BMI 指令，但也阐明了如何确保所有模型之间的一致性，以保证 DT 项目的一致性，从而保证组织的生存。

原创性/价值

这项工作提出了一个原始的概念框架，通过它们的构建块将 DTS 和 BMI 联系起来，以确保 DT 的成功实施。