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Futureless vicissitudes: Gestural anti-consumption and the reflexively impotent (anti-)consumer
Marketing Theory ( IF 3.476 ) Pub Date : 2023-01-31 , DOI: 10.1177/14705931231153193
Quynh Hoang 1 , James Cronin 2 , Alexandros Skandalis 2
Affiliation  

In this paper, we challenge the prevalent idea that anti-consumption functions as an ideological act of antagonism. We enlist the work of the late cultural theorist Mark Fisher to account for the r...

中文翻译:

无未来的沧桑:手势反消费和反射性无能(反)消费者

在本文中,我们挑战了普遍认为反消费是一种意识形态对抗行为的观点。我们利用已故文化理论家马克·费舍尔的著作来解释 r...
更新日期:2023-02-01
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