Due to individuals' increasing demand for health promotion, various health-related consumer goods, like dietary supplements (DS), have flourished in the marketplace as magical solutions to consumers' life problems. Inevitably influenced by various marketplace stakeholders and information sources such as family, friends, brands, and social media influencers, consumers may encounter difficulties making well-informed health decisions. Based on empirical evidence gleaned from in-depth interviews with DS consumers, this research contributes to consumer wellness and health promotion research by confirming the role of mindfulness as an agency in distancing individuals from external social noises and enabling them to respond flexibly to inner experiences and desires. We contribute to mindful consumption research by identifying the positive impact of mindfulness on facilitating conscious and independent DS consumption decisions and health practices. Moreover, the daily practices that enable individuals to accumulate mindfulness and the impact of mindfulness on females' perception of beauty are discussed.

中文翻译：

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健康消费中的正念：来自忠实膳食补充剂消费者的经验证据

随着人们对健康促进的需求不断增加，膳食补充剂（DS）等各种与健康相关的消费品在市场上蓬勃发展，成为解决消费者生活问题的神奇解决方案。由于不可避免地受到各种市场利益相关者和信息来源（例如家人、朋友、品牌和社交媒体影响者）的影响，消费者可能会在做出明智的健康决策时遇到困难。基于对 DS 消费者的深入访谈中收集到的经验证据，本研究确认了正念作为一种媒介在使个人远离外部社会噪音并使他们能够灵活地应对内心体验和健康方面的作用，从而为消费者的健康和健康促进研究做出了贡献。欲望。我们通过确定正念对促进有意识和独立的 DS 消费决策和健康实践的积极影响，为正念消费研究做出贡献。此外，还讨论了使个人积累正念的日常练习以及正念对女性美感的影响。