Survey research methodology is evolving rapidly, as new technologies provide new opportunities. One of the areas of innovation regards the development of online interview best practices and the advancement of methods that allow researchers to measure the attention that respondents are devoting to the survey task. Reliable measurement of respondent attention can yield important information about the quality of the survey response. In this article, we take advantage of an innovative survey we conducted in 2018, in which we directly connect survey responses to administrative data, allowing us to assess the association between survey attention and response quality. We show that attentive survey respondents are more likely to provide accurate survey responses regarding a number of behaviors and attributes that we can validate with our administrative data. We discuss the best strategy to deal with inattentive respondents in surveys in light of our results.

中文翻译：

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调查注意力和自我报告的政治行为

随着新技术提供新机会，调查研究方法正在迅速发展。创新领域之一是在线采访最佳实践的发展和方法的进步，这些方法使研究人员能够衡量受访者对调查任务的关注度。可靠地衡量受访者的注意力可以得出有关调查答复质量的重要信息。在本文中，我们利用了我们在 2018 年进行的一项创新调查，在该调查中我们直接将调查回复与行政数据联系起来，从而使我们能够评估调查关注度与回复质量之间的关联。我们表明，细心的调查受访者更有可能就我们可以用我们的管理数据验证的许多行为和属性提供准确的调查答复。我们根据我们的结果讨论了处理调查中注意力不集中的受访者的最佳策略。