ABSTRACT

As our modern world has become increasingly digitalized, various types of data from different data domains are available that can enrich survey data. To link survey data to other sources, consent from the survey respondents is required. This article compares consent to data linkage requests for seven data domains: administrative data, smartphone usage data, bank data, biomarkers, Facebook data, health insurance data, and sensor data. We experimentally explore three factors of interest to survey designers seeking to maximize consent rates: consent question order, consent question wording, and incentives. The results of the study using a German online sample (n = 3,374) show that survey respondents have a relatively high probability of consent to share smartphone usage data, Facebook data, and biomarkers, while they are least likely to share their bank data in a survey. Of the three experimental factors, only the consent question order affected consent rates significantly. Additionally, the study investigated the interactions between the three experimental manipulations and the seven data domains, of which only the interaction between the data domains and the consent question order consistently showed a significant effect.

摘要

随着我们的现代世界变得越来越数字化，可以使用来自不同数据域的各种类型的数据来丰富调查数据。要将调查数据链接到其他来源，需要征得调查受访者的同意。本文比较了对七个数据域的数据链接请求的同意：管理数据、智能手机使用数据、银行数据、生物标记、Facebook 数据、健康保险数据和传感器数据。我们通过实验探索了寻求最大化同意率的调查设计者感兴趣的三个因素：同意问题顺序、同意问题措辞和激励措施。使用德国在线样本的研究结果 ( n = 3,374) 表明，受访者同意分享智能手机使用数据、Facebook 数据和生物标记的可能性相对较高，而他们在调查中分享银行数据的可能性最小。在三个实验因素中，只有同意问题顺序对同意率有显着影响。此外，该研究调查了三种实验操作与七个数据域之间的相互作用，其中只有数据域与同意问题顺序之间的相互作用始终显示出显着的影响。