ABSTRACT

Design and management of events and festivals will create a new wave in the future of tourism education while they lead tourism transformation and innovation. Children’s festivals and events are tributes to the sound of children’s voices and can be a solution for attracting tourists to a destination, creating joy and happiness in these destinations. The aim of this study is to design an event calendar as an educational tool for kids in the city of Isfahan, Iran. A qualitative method (thematic analysis using MAXQDA) was applied in this research. Analysis of the data indicated 31 subthemes. Further analysis identified that historical-cultural events, environmental and agricultural events, children and health, literary festivals for children, art, sports and entertainment were determined as the main themes which are appropriate for designing the kids’ calendar in Isfahan.

摘要

活动和节日的设计和管理将在引领旅游转型和创新的同时，创造未来旅游教育的新浪潮。儿童节日和活动是对儿童声音的致敬，可以成为吸引游客到目的地、在这些目的地创造欢乐和幸福的解决方案。本研究的目的是设计一个活动日历作为伊朗伊斯法罕市儿童的教育工具。本研究采用定性方法（使用 MAXQDA 进行主题分析）。数据分析表明有 31 个子主题。进一步分析发现，历史文化事件、环境和农业事件、儿童与健康、儿童文学节、艺术、