The number of Business Schools (BS) and their market share had increased in the last decades. Positioning strategy of BS is crucial in today’s competitive and changing environments. Thus, paying attention to student’s satisfaction and the factors, which motivate their selection, are relevant for service quality assurance in BS. This paper designs a scale to measure these perceptions as a useful tool for BS managers in the pursuit of excellence. Using a mixed analysis methodology, the most prominent dimensions detected in the literature were validated by BS managers and later by BS graduates. Internal and external dimensions compose the resulting scale, named BS-QUAL. The internal dimensions are related to Academic staff, Services, Facilities, and Sustainability while the external factors are related to Preparation for the future, Internationalization and Notoriety. BS-QUAL could be useful for the top management of BS to develop strategies that minimize the distance between student expectations and service provided.

过去几十年来，商学院 (BS) 的数量及其市场份额不断增加。在当今竞争激烈且不断变化的环境中，BS 的定位策略至关重要。因此，关注学生的满意度和促使他们选择的因素与BS的服务质量保证相关。本文设计了一个量表来衡量这些看法，作为 BS 经理追求卓越的有用工具。使用混合分析方法，文献中发现的最突出的维度由理学学士经理和后来的理学学士毕业生进行了验证。内部和外部尺寸构成最终的比例，命名为 BS-QUAL。内部因素与学术人员、服务、设施和可持续性有关，而外部因素与未来的准备、国际化和知名度有关。 BS-QUAL 可以帮助 BS 的高层管理人员制定策略，最大限度地缩小学生期望与所提供服务之间的距离。