Consumer vulnerability is gaining increasing attention from researchers and practitioners as a social phenomenon in modern consumption-driven societies. In an attempt to conduct a comprehensive review using credible published research materials on the topic, this study applies a big data analytics approach to analyze scholarly research with a pool of 859 articles covering the last 25 years of post-modern marketing practices that have been a precursor to market-driven vulnerability. This paper identifies the most influential articles, as well as the top contributing journals and authors, along with their affiliations. In addition, this study reveals four major themes of research in consumer vulnerability, namely marketing, fraud and consumers, consumer vulnerability and well-being, ethics and vulnerable consumers, and consumption, disability and gender. These integrative perspectives will serve as a critical starting point to encourage focused theme-based exploration in the field.

中文翻译：

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25 年的消费者脆弱性研究：重要见解和未来方向

消费者脆弱性作为现代消费驱动型社会中的一种社会现象，越来越受到研究人员和从业者的关注。为了使用关于该主题的可靠已发表研究材料进行全面审查，本研究采用大数据分析方法来分析学术研究，其中包含 859 篇文章，涵盖了过去 25 年的后现代营销实践市场驱动的脆弱性的先兆。本文确定了最有影响力的文章，以及贡献最大的期刊和作者，以及他们的隶属关系。此外，本研究还揭示了消费者脆弱性研究的四大主题，即营销、欺诈与消费者、消费者脆弱性和幸福感、道德与弱势消费者s，以及消费、残疾和性别。这些综合观点将作为一个关键的起点，鼓励在该领域进行基于主题的集中探索。