In the context of a booming art market in Paris, eighteenth-century art dealers began to exploit authorship as a value-enhancing strategy. Using Jean-Baptiste Pierre Lebrun’s business as a case study, we show that art dealers purposefully used a firm scale of authentication to create product differentiation and to boost auction dynamics and revenues by reordering the lots before the sale in leaflets known as feuilles de vacation. Our empirical findings support the hypothesis of the development of a market driven by the quest for the artist’s hand in pre-revolutionary Paris, with differential use of connoisseurial knowledge, depending on buyers’ profiles.

中文翻译：

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十八世纪巴黎艺术价格和拍卖设置的作者身份决定因素

在巴黎蓬勃发展的艺术市场背景下，十八世纪的艺术经销商开始利用作者身份作为一种增值策略。我们以让-巴蒂斯特·皮埃尔·勒布伦 (Jean-Baptiste Pierre Lebrun) 的业务为案例研究，展示了艺术品经销商有目的地使用严格的认证规模来创造产品差异化，并通过在销售前在称为 feuilles de vacation 的传单中重新订购拍品来提高拍卖活力和收入。我们的实证研究结果支持这样的假设，即在革命前的巴黎，市场的发展是由对艺术家之手的追求驱动的，鉴赏知识的不同使用取决于买家的概况。