ABSTRACT

Behavioral intention of graduates says a lot about performance in higher education. Knowing the determinants of loyalty is a strategic issue. The objective of this work is to analyze the loyalty of university graduates (willing to follow university studies again and/or repeat the same qualification), while identifying the decisive socio-demographic factors (sex, age, father and mother qualifications) and related to university characteristics and experience (type of university, localization, scholarships, mobility, skills, among others) that may motivate their loyalty, especially considering whether they are employed or they have quickly entered the labor market after completing university. The data used were extracted from a survey administered by the National Statistics Institute of Spain (INE) to a sample of 31,651 graduates. Willingness to repeat their university studies was stronger where parents had better educational levels, students received scholarships, or they participated in exchange programs. Regarding their willingness to repeat the course, the only factors that strengthened loyalty were having followed other studies. Moreover, rapid entry to the employment market significatively conditioned loyalty. This study represents a solid contribution to the literature on university loyalty and interesting insights may be drawn from its findings for the management of the educational system.

摘要

毕业生的行为意向在很大程度上说明了高等教育的表现。了解忠诚度的决定因素是一个战略问题。这项工作的目的是分析大学毕业生的忠诚度（愿意继续大学学习和/或重复相同的资格），同时确定决定性的社会人口因素（性别、年龄、父亲和母亲的资格）以及与可能激发他们忠诚度的大学特征和经历（大学类型、本地化、奖学金、流动性、技能等），尤其是考虑到他们是否就业或在大学毕业后迅速进入劳动力市场。所用数据摘自西班牙国家统计局 (INE) 对 31,651 名毕业生进行的一项调查。在父母受教育程度较高、学生获得奖学金或参加交流计划的情况下，他们重读大学的意愿更强。关于他们重复课程的意愿，增强忠诚度的唯一因素是参加了其他研究。此外，快速进入就业市场显着地制约了忠诚度。这项研究代表了对大学忠诚度文献的坚实贡献，并且可以从其对教育系统管理的发现中得出有趣的见解。增强忠诚度的唯一因素是遵循其他研究。此外，快速进入就业市场显着地制约了忠诚度。这项研究代表了对大学忠诚度文献的坚实贡献，并且可以从其对教育系统管理的发现中得出有趣的见解。增强忠诚度的唯一因素是遵循其他研究。此外，快速进入就业市场显着地制约了忠诚度。这项研究代表了对大学忠诚度文献的坚实贡献，并且可以从其对教育系统管理的发现中得出有趣的见解。