ABSTRACT

The current digital age offers exciting possibilities for communicating with our audiences through recorded media to personalize the museum experience – think podcasts, immersive experiences, mobile experiences, in-gallery videos. But how should we talk to them? How can we express a cogent institutional voice and also encourage independent inquiry and fresh perspectives? Media producers Erin Fleming and Dia Felix explore best practices for audio storytelling in museums and reveal approaches to writing for the ear, establishing trust with audiences, and delivering audience-centered media that stands the test of time.

摘要

当前的数字时代为通过录制媒体与我们的观众交流以个性化博物馆体验提供了令人兴奋的可能性——想想播客、沉浸式体验、移动体验、画廊视频。但是我们应该如何与他们交谈呢？我们如何才能表达有说服力的机构声音，同时鼓励独立探究和新观点？媒体制作人艾琳·弗莱明 (Erin Fleming) 和迪亚·费利克斯 (Dia Felix) 探索了博物馆中音频叙事的最佳实践，并揭示了为耳朵写作、与观众建立信任以及提供经得起时间考验的以观众为中心的媒体的方法。