Purpose

TikTok social media app has become one of the most popular forms of leisure and entertainment activities, but how hedonic consumption experiences (comprising fantasy, escapism, enjoyment, role projection, sensory, arousal and emotional involvement) of the TikTok app determine users' intention to use the app and its resulting impact on the actual usage behavior remains limited in the information systems literature, especially featuring the hedonic consumption perspective in entertainment industry.

Design/methodology/approach

This study employs uses & gratification theory to answer the “why” via predicting the role of hedonic consumption experiences that serve as gratifications to trigger technology acceptance behavior (especially, in form of users' behavioral intention to use the TikTok app and its further impact on usage behavior). This study utilizes the partial least squares-structural equation modeling approach to perform data analyses on 258 TikTok app users.

Findings

Our results provide a strong support such that users' playful consumption experiences (i.e. escapism, role projection, arousal, sensory experience and enjoyment) positively influence their intention to use the TikTok app and its resultant effect on users' actual usage of the app. In contrast, fantasy and emotional involvement fail to influence users' intention to use the TikTok app.

Originality/value

To the best of our knowledge, our investigation is one of the first studies to apply the hedonic consumption experiences as potential gratifications that derive users' intention and its subsequent influence on the actual usage of the TikTok app. Our study results would assist marketing and brand managers to redefine approaches and tactics to create effective strategies that implement essential determinants to increase behavioral intention among entertainment service providers.

中文翻译：

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TikTok 应用程序使用行为：享乐消费体验的作用

目的

TikTok 社交媒体应用程序已成为最受欢迎的休闲娱乐活动形式之一，但 TikTok 应用程序的享乐消费体验（包括幻想、逃避现实、享受、角色投射、感官、唤醒和情感投入）如何决定用户的意愿使用该应用程序及其对实际使用行为的影响在信息系统文献中仍然有限，特别是在娱乐行业的享乐消费观点中。

设计/方法/途径

本研究采用使用与满足理论通过预测享乐消费体验作为满足感触发技术接受行为（特别是用户使用 TikTok 应用程序的行为意图及其对用户的进一步影响）的作用来回答“为什么”使用行为）。本研究利用偏最小二乘结构方程建模方法对 258 名 TikTok 应用程序用户进行数据分析。

发现

我们的结果提供了强有力的支持，即用户的游戏消费体验（即逃避现实、角色投射、唤醒、感官体验和享受）积极影响他们使用 TikTok 应用程序的意图及其对用户实际使用该应用程序的影响。相比之下，幻想和情感投入无法影响用户使用 TikTok 应用程序的意愿。

原创性/价值

据我们所知，我们的调查是首批将享乐消费体验作为潜在满足的研究之一，这些潜在满足会产生用户的意图及其对 TikTok 应用程序实际使用的后续影响。我们的研究结果将帮助营销和品牌经理重新定义方法和策略，以制定有效的策略，实施重要的决定因素，以增加娱乐服务提供商的行为意图。