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Algorithmic classifications in credit marketing: How marketing shapes inequalities
Marketing Theory ( IF 3.476 ) Pub Date : 2023-02-28 , DOI: 10.1177/14705931231160828
Léna Pellandini-Simányi 1
Affiliation  

While critical marketing studies have discussed algorithm-driven marketing’s role in governmentality, subjectivity formation and capitalist accumulation, its role in shaping class inequalities is l...

中文翻译:

信贷营销中的算法分类:营销如何塑造不平等

虽然批判性营销研究已经讨论了算法驱动的营销在治理、主体性形成和资本主义积累中的作用,但它在塑造阶级不平等方面的作用是 l...
更新日期:2023-03-02
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