ABSTRACT

The article discusses the coverage of the two first months of Russia’s invasion of Ukraine by mass media in four countries, Russia, Ukraine, the United States, and the United Kingdom. In total, publications in seven mass media (online news portals and print newspapers) were content analyzed, along with war-related speeches of political leaders in those countries. An original method for assessing war propaganda effectiveness was used. It implies tracking the propagation of a political leader’s message through the mass media. The fewer distortions in the process, the more effective propaganda is. With the help of this method, it was determined that despite the severe restrictions imposed by the government, war propaganda in Russia appeared to be relatively ineffective. President Putin’s messages tended to be ‘lost in transmission.’

摘要

文章讨论了俄罗斯、乌克兰、美国和英国这四个国家的大众媒体对俄罗斯入侵乌克兰的前两个月的报道。总共对七家大众媒体（在线新闻门户网站和印刷报纸）的出版物以及这些国家的政治领导人与战争有关的演讲进行了内容分析。使用了一种评估战争宣传效果的原始方法。它意味着通过大众媒体跟踪政治领导人信息的传播。过程中的扭曲越少，宣传就越有效。借助这种方法，可以确定尽管政府施加了严格的限制，但俄罗斯的战争宣传似乎相对无效。普京总统的信息往往“在传输中丢失”。