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I can Talk: Corporate Moral Responsibility, Word-of-Mouth, and Shared Values
Clothing and Textiles Research Journal ( IF 0.985 ) Pub Date : 2023-03-02 , DOI: 10.1177/0887302x231159097 Gargi Bhaduri 1 , Saheli Goswami 2
Clothing and Textiles Research Journal ( IF 0.985 ) Pub Date : 2023-03-02 , DOI: 10.1177/0887302x231159097 Gargi Bhaduri 1 , Saheli Goswami 2
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This study investigated how inconsistencies between corporate moral responsibility (CMR) messages and CMR actions undertaken by corporations impact consumers’ positive and negative word-of-mouth (P...
中文翻译：
我能说：企业道德责任、口耳相传和共同价值观
本研究调查了企业道德责任 (CMR) 信息与企业采取的 CMR 行动之间的不一致如何影响消费者的正面和负面口碑 (P...
更新日期：2023-03-02
中文翻译：
我能说：企业道德责任、口耳相传和共同价值观
本研究调查了企业道德责任 (CMR) 信息与企业采取的 CMR 行动之间的不一致如何影响消费者的正面和负面口碑 (P...
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