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EXPRESS: Engaging Business Customers Through Online Experiences in Different Cultures
Journal of International Marketing ( IF 4.976 ) Pub Date : 2023-03-08 , DOI: 10.1177/1069031x231165234
Welf H. Weiger

Engaging customers online through effective customer experience design is critical, as practitioners and researchers agree that engaged customers contribute value to firms. However, in the multinat...

中文翻译:

EXPRESS:通过不同文化的在线体验吸引商业客户

通过有效的客户体验设计吸引在线客户至关重要,因为从业者和研究人员一致认为,参与的客户可以为公司贡献价值。然而,在多...
更新日期:2023-03-09
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