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Congruence in Communication and Customer Booking Decision: A Cognitive Heuristic Perspective
International Journal of Business Communication ( IF 2.625 ) Pub Date : 2023-03-06 , DOI: 10.1177/23294884231157561 Hongli Wang 1 , Cuiqi Liang 1 , Yunxia Zhu 2 , Mengnan Zhou 3
International Journal of Business Communication ( IF 2.625 ) Pub Date : 2023-03-06 , DOI: 10.1177/23294884231157561 Hongli Wang 1 , Cuiqi Liang 1 , Yunxia Zhu 2 , Mengnan Zhou 3
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This study adopts a cognitive heuristic perspective to examine the role of congruence in communication in influencing customer decision-making in the Airbnb context. It is well accepted that home-f...
中文翻译:
沟通与客户预订决策的一致性:认知启发式视角
本研究采用认知启发式的观点来检验在 Airbnb 环境下沟通的一致性在影响客户决策方面的作用。人们普遍认为,家庭...
更新日期:2023-03-09
中文翻译:
沟通与客户预订决策的一致性:认知启发式视角
本研究采用认知启发式的观点来检验在 Airbnb 环境下沟通的一致性在影响客户决策方面的作用。人们普遍认为,家庭...