Traditional Word-of-Mouth (WOM) literature shows that emotions embedded in advertising appeals or referrals/reviews influence consumer buying journey. However, there is a paucity of research explor...

中文翻译：

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超越明星：离散情绪对在线消费者评论有用性的作用

传统的口碑（WOM）文献表明，广告诉求或推荐/评论中嵌入的情感会影响消费者的购买旅程。然而，目前的研究探索还很缺乏...