Purpose

The purposes of this study were twofold: (1) to develop a scale for measuring consumers' perceived problems of finding a good fit (PFGF) and (2) to provide evidence of several types of scale validities including nomological validity through examining the relationship between PFGF and body esteem based on attribution theory.

Design/methodology/approach

Scale development took place in three steps: (1) An initial pool of items was generated based on a previous study; (2) preliminary quantitative tests of reliability and validity of items were performed, including confirmatory factor analyses (CFAs); and (3) final scale validation through a discriminant and nomological validity test was conducted using CFA and the structural equation model (SEM). CFAs and SEM with the mediation effect were performed using Preacher and Hayes' (2008) bootstrap procedure in Mplus.

Findings

Of the 20 items (four items for physical, eight items for aesthetic and eight items for functional) generated in Step 1, a total of 14 items (four items for physical, five items for aesthetic and five items for functional) were remained through preliminary tests of reliability and validity of the scale in Step 2. In Step 3, the 14 items were finalized and validated through testing the hypothesized mediating effect of internal attribution of fit problems between the PFGF scale and the measures of body esteem. The results of consumers' internal causal attribution process of fit problems supported attribution theory.

Originality/value

The study contributes to understanding consumer fit perceptions by developing a scale to assess PFGF that may be a key factor influencing multiple apparel shopping behaviors. The multidimensional scale of perceived PFGF should be useful to provide solutions to PFGF based on information from customers. Better understanding of perceived PFGF will ultimately increase consumer satisfaction with apparel.

中文翻译：

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开发一个量表来衡量在寻找合适人选方面的问题

目的

本研究的目的有两个：(1) 开发一个量表来衡量消费者在寻找合适人选时的感知问题 (PFGF) 和 (2) 提供几种量表有效性的证据，包括通过检查两者之间的关系的法则有效性基于归因理论的 PFGF 和身体自尊。

设计/方法/途径

量表开发分三个步骤进行：(1) 根据先前的研究生成初始项目库；(2) 对项目的信度和效度进行初步定量检验，包括验证性因素分析（CFAs）；(3) 使用 CFA 和结构方程模型 (SEM) 通过判别和法则有效性检验进行最终量表验证。在 Mplus 中使用 Preacher 和 Hayes (2008) 的引导程序执行具有中介效应的 CFA 和 SEM。

发现

在步骤1生成的20个条目中（物理条目4个，审美条目8个，功能条目8个），通过初步保留共计14个条目（物理条目4个，审美条目5个条目，功能条目5个）在步骤 2 中测试量表的可靠性和有效性。在步骤 3 中，通过测试 PFGF 量表和身体自尊测量之间适合问题的内部归因的假设中介作用，最终确定并验证了 14 个项目。消费者对匹配问题的内部因果归因过程的结果支持归因理论。

原创性/价值

该研究通过开发一个量表来评估 PFGF，这可能是影响多种服装购物行为的关键因素，有助于了解消费者合身度的看法。感知 PFGF 的多维尺度应该有助于根据来自客户的信息为 PFGF 提供解决方案。更好地了解感知的 PFGF 最终将提高消费者对服装的满意度。