Purpose

This study aims to determine the effects of consumers' perceptions of value and environmental concerns toward recycled content clothing on consumers' attitudes and purchase intentions toward these products.

Design/methodology/approach

The research methodology consisted of consumer survey. Female consumers registered in the labor market in the province of Konya in Turkey constituted the sample of the study. A total of 296 female consumers selected by a simple random sampling method, and taking into account time, cost and accessibility criteria, constituted the sample of the study.

Findings

Perceived customer values and environmental concerns were found to be much more effective on purchase intentions, although they were weak in positively affecting customers' attitudes toward recycled content clothing. Findings show that emotional, epistemic and conditional values and environmental concerns positively affect purchase intentions.

Research limitations/implications

The sample in this study consisted of just female consumers with income in the city of Konya, Turkey. The results might be different in different demographic groups and different cities of Turkey.

Practical implications

Consumers have positive attitude toward the idea of using recycled fibers in their clothes.

Originality/value

The literature generally includes research examining consumers' behavior toward sustainable fashion. This research focuses on the value perceptions and attitudes of Turkish consumers toward recycled content clothing – a market and topic that have not been studied much before.

中文翻译：

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感知价值、环境关注和态度对再生时尚消费的影响

目的

本研究旨在确定消费者对回收内容服装的价值认知和环境关注对消费者对这些产品的态度和购买意向的影响。

设计/方法/途径

研究方法包括消费者调查。在土耳其科尼亚省劳动力市场登记的女性消费者构成了该研究的样本。通过简单随机抽样的方法，并考虑时间、成本和可达性标准，共选择了296名女性消费者，构成了研究样本。

发现

人们发现，感知的客户价值观和环境问题对购买意向的影响要大得多，尽管它们在积极影响客户对回收内容服装的态度方面较弱。调查结果表明，情感、认知和条件价值观以及环境问题对购买意向有积极影响。

研究局限性/影响

本研究中的样本仅包括土耳其科尼亚市有收入的女性消费者。结果可能在土耳其的不同人口群体和不同城市中有所不同。

实际影响

消费者对在衣服中使用再生纤维的想法持积极态度。

原创性/价值

文献通常包括调查消费者对可持续时尚的行为的研究。这项研究的重点是土耳其消费者对回收内容服装的价值观念和态度——这是一个以前没有太多研究的市场和主题。