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Understanding the Role of Aesthetics and Price Fairness for Establishing Marketing Strategies in the Sports Bar Industry
International Journal of Hospitality & Tourism Administration Pub Date : 2022-07-27 , DOI: 10.1080/15256480.2022.2104773 Naehyun (Paul) Jin 1 , Sun-Hwa Kim 2 , Jerusalem Merkebu 3
International Journal of Hospitality & Tourism Administration Pub Date : 2022-07-27 , DOI: 10.1080/15256480.2022.2104773 Naehyun (Paul) Jin 1 , Sun-Hwa Kim 2 , Jerusalem Merkebu 3
Affiliation
The purpose of this research was to investigate the effect of aesthetics, price fairness, emotions, and behavioral intentions in the sports bar industry and to provide sports bar managers with prac...
中文翻译：
了解美学和价格公平对于制定体育酒吧行业营销策略的作用
本研究的目的是调查审美、价格公平、情感和行为意图在体育酒吧行业中的影响，并为体育酒吧管理者提供实践...
更新日期：2022-07-27
中文翻译：
了解美学和价格公平对于制定体育酒吧行业营销策略的作用
本研究的目的是调查审美、价格公平、情感和行为意图在体育酒吧行业中的影响，并为体育酒吧管理者提供实践...
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