ABSTRACT

Based on the protection motivation theory (PMT), this study examined behavioral intentions within the hospitality and tourism industries in the early days of the pandemic. We examined the intentions to participate in regular hospitality and tourism-specific services using data from 1,100 US participants collected in early May 2020. The results from the structural equation modeling indicated that perceived knowledge of COVID-19 positively influenced perceived vulnerability and perceived severity. Perceived control over COVID-19 was negatively influenced by only perceived severity, but not by the perceived vulnerability. Additionally, a significant positive effect of perceived control over COVID-19 was confirmed on the intention to travel by air and intention to go on vacations, but not on the intention to visit restaurants.

摘要

本研究基于保护动机理论 (PMT)，调查了大流行初期酒店业和旅游业的行为意图。我们使用 2020 年 5 月上旬收集的 1,100 名美国参与者的数据检查了参与常规酒店和旅游特定服务的意图。结构方程模型的结果表明，对 COVID-19 的感知知识对感知脆弱性和感知严重性产生了积极影响。对 COVID-19 的感知控制仅受感知严重性的负面影响，而不受感知脆弱性的影响。此外，确认了对 COVID-19 的感知控制对乘飞机旅行和度假的意图有显着的积极影响，但对去餐馆的意图没有影响。