ABSTRACT

A foodie’s review about a restaurant will be persuasive as it is an extension of the self-internal consistency emanating from his lifestyle. Narcissism plays a psychological driver and moderates the effect of lifestyle. The purpose of this study is to empirically test the mediating role of proselytization and the moderating role of dietary plan and narcissism on the relationship between lifestyle and affective commitment. Snowball sampling technique from an informal sampling frame was used for data collection. The effect on proselytization is strong for low narcissism in the vegetarian dietary plan, and high narcissism in the non-vegetarian dietary plan condition. The marketing implication is that restaurants and eateries in the hospitality sector should offer foodie reviewers consumption opportunities at debut of new dishes.

摘要

美食家对餐厅的评论将具有说服力，因为这是他的生活方式所产生的自我内在一致性的延伸。自恋是一种心理驱动因素，可以调节生活方式的影响。本研究的目的是实证检验传教的中介作用以及饮食计划和自恋对生活方式和情感承诺之间关系的调节作用。来自非正式抽样框架的滚雪球抽样技术用于数据收集。素食饮食计划中的低自恋和非素食饮食计划条件下的高自恋对改教的影响很强。营销含义是，酒店业的餐馆和餐馆应在新菜品首次亮相时为美食评论家提供消费机会。