ABSTRACT

Tourism resort events allow mass tourists to intervene to establish resort reputations among other destinations. From the locus of attribution theory perspective, this paper is the first to explore tourists defending behavior toward resorts’ reputations through destination social responsibility and information adequacy lenses. Through questioning 240 tourists in the Red Sea resorts, the study found that defending is a post-attribution behavior. The study found that tourists who internally (vs. externally) attribute the event outcomes tend (vs. ignore) to defend the Red Sea resorts’ reputation. Nevertheless, resorts’ reputation could maintain defending behavior in case of external attribution with the presence of their perception of resorts’ social responsibility and information adequacy. Such defending behavior approach enables crucial managerial implications for the Red Sea resort managers.

摘要

旅游胜地活动允许大众游客介入，以在其他目的地中建立度假胜地声誉。从归因理论的角度来看，本文首次通过目的地社会责任和信息充分性视角来探讨游客对度假村声誉的维护行为。通过对红海度假胜地的240名游客进行询问，研究发现，防御是一种后归因行为。该研究发现，内部（相对于外部）归因于事件结果的游客倾向于（相对于忽视）捍卫红海度假村的声誉。然而，度假村的声誉可以在外部归因的情况下保持防御行为，因为他们对度假村的社会责任和信息充分性有感知。