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Dudes, boobs, and GameCubes: video game advertising enters adolescence
Media, Culture & Society ( IF 3.248 ) Pub Date : 2023-03-16 , DOI: 10.1177/01634437231159533
Megan Condis 1 , Jess Morrissette 2
Affiliation  

When a product is marketed according to gender, it is often positioned as a way for consumers to enact that gender. In the following pages, we trace how video game advertising “grew up,” transition...

中文翻译:

花花公子、胸部和 GameCubes:视频游戏广告进入青春期

当产品根据性别进行营销时,它通常被定位为消费者表现出该性别的一种方式。在接下来的几页中,我们将追溯视频游戏广告如何“成长”、转变……
更新日期:2023-03-16
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