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On Ads as Aesthetic Objects: A Thematic Review of Aesthetics in Advertising Research
Journal of Advertising ( IF 6.528 ) Pub Date : 2023-03-20 , DOI: 10.1080/00913367.2023.2183286
Ileyha Dagalp 1 , Jonatan Södergren 2
Affiliation  

For an academic field to remain vital, it is necessary to reflect upon its conceptual foundations and learn from adjacent disciplines. On that note, aesthetics can provide significant insights into...

中文翻译:

论广告作为审美对象:广告研究美学的专题回顾

为了使一个学术领域保持活力,有必要反思其概念基础并向相邻学科学习。在这一点上,美学可以提供重要的见解......
更新日期:2023-03-20
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