The COVID-19 pandemic and associated factors influence customers' stockpiling intentions. This study examines the impact of various factors on customers' stockpiling intentions. It develops a model combining threat severity and fear of COVID-19, customer well-being dimensions, and constructs relating to the theories of planned behavior and competitive arousal to explain the effect of these on stockpiling intentions. Adopting a quantitative design, we analyzed data from 476 respondents using covariance-based structural equation modeling. The empirical results confirm that threat severity (with the fear of COVID-19 as a mediator) and fear of COVID-19 positively influenced individuals' attitudes toward stockpiling. Additionally, a positive attitude toward stockpiling, subjective norms that support stockpiling, the degree of perceived behavioral control, perceived scarcity, and time pressure positively influence stockpiling intentions. This study's findings thus contribute to a better understanding of customers' stockpiling intentions during a crisis and assist policymakers in developing effective COVID-19 response and recovery strategies.

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COVID-19 大流行期间的库存意图和客户福祉

COVID-19 大流行及相关因素影响客户的库存意愿。本研究探讨了各种因素对客户囤货意愿的影响。它开发了一个模型，结合了威胁严重性和对 COVID-19 的恐惧、客户福祉维度以及与计划行为和竞争激发理论相关的构造，以解释这些对库存意图的影响。我们采用定量设计，使用基于协方差的结构方程模型分析了 476 名受访者的数据。实证结果证实，威胁严重程度（以对 COVID-19 的恐惧为中介）和对 COVID-19 的恐惧对个人对库存的态度产生积极影响。此外，对库存的积极态度、支持库存的主观规范、感知行为控制的程度、感知稀缺性和时间压力都会对库存意图产生积极影响。因此，这项研究的结果有助于更好地了解危机期间客户的库存意图，并帮助政策制定者制定有效的 COVID-19 应对和恢复策略。