ABSTRACT

As COVID-19 raged through the United States, Americans were inundated with messages from multiple and competing sources, some based on political ideologies, fueled by misinformation, disinformation, and malinformation via cable and social media. This study uses the IDEA model for effective instructional risk and crisis communication to examine the role of state governors in encouraging compliance with public health recommendations. It examines the relationships between messages sent in high- and low-compliance states, between state compliance levels and tendencies in public attitudes, and between messages sent and resident decisions about COVID-19 compliance. We analyzed press release messages from governors of five states with high immigrant populations and surveyed the public in these states to examine compliance rates regarding COVID-19 protective actions. Findings illustrate that perceived source credibility is critical to behavioral compliance regardless of message content adherence and that political ideology may become a competing narrative and may influence resident decisions.

摘要

随着 COVID-19 在美国肆虐，美国人被来自多个相互竞争来源的信息淹没，其中一些基于政治意识形态，并通过有线电视和社交媒体传播错误信息、虚假信息和恶意信息。本研究使用 IDEA 模型进行有效的教学风险和危机沟通，以检验州州长在鼓励遵守公共卫生建议方面的作用。它研究了高合规性州和低合规性州发送的消息之间的关系、州合规性水平与公众态度倾向之间的关系，以及发送的消息与居民关于 COVID-19 合规性的决定之间的关系。我们分析了移民人口较多的五个州州长的新闻稿，并对这些州的公众进行了调查，以检查有关 COVID-19 防护措施的遵守率。研究结果表明，无论信息内容是否遵守，感知来源的可信度对于行为合规性至关重要，而且政治意识形态可能成为一种竞争性的叙述，并可能影响居民的决策。