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Discovering fans and anti-fans among social media users based on their emotional reactions and comments
Journal of Information Science ( IF 2.4 ) Pub Date : 2023-03-23 , DOI: 10.1177/01655515231162284
Chih-Yu Chin 1 , Wen-Yi Huang 1
Affiliation  

While audience profiling has been a critical concern in social media marketing, little research has used a systematic methodology to identify fans and anti-fans in social media communities. This st...

中文翻译:

根据社交媒体用户的情绪反应和评论发现粉丝和反粉丝

虽然受众分析一直是社交媒体营销中的一个关键问题,但很少有研究使用系统的方法来识别社交媒体社区中的粉丝和反粉丝。这个圣...
更新日期:2023-03-27
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