Why are design students more likely than other students to become entrepreneurs? The cognitive mechanisms underpinning design- and entrepreneurial thinking have been argued to be similar, suggesting relevance to business venturing. On the other hand, differential formal training in design vs business education suggests distinct types of “entrepreneurial self-efficacy”. We report a survey (N = 296) of design versus business students that assessed how adaptive cognition and formal training drive distinct types of entrepreneurial self-efficacy and entrepreneurial intention. The study finds that design versus business students possess different types of entrepreneurial self-efficacy that are positively predicted by adaptive cognition, but differentially affected by type of education. Both types of entrepreneurial self-efficacy positively predict entrepreneurial intention to start up a business.

为什么设计专业的学生比其他学生更有可能成为企业家？支持设计和创业思维的认知机制被认为是相似的，表明与商业风险相关。另一方面，设计与商业教育的不同正规培训表明不同类型的“创业自我效能”。我们报告了一项调查（N = 296) 设计与商科学生的对比，评估了适应性认知和正规培训如何推动不同类型的创业自我效能感和创业意向。研究发现，设计专业和商科专业的学生拥有不同类型的创业自我效能感，这些自我效能感被适应性认知积极预测，但受教育类型的影响不同。两种类型的创业自我效能正向预测创业意愿。