Consumers differ in the extent to which brands drive their choices. The current research investigated the psychology underlying such decisions by using a cursor-tracking paradigm that captures cons...

中文翻译：

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EXPRESS：消费者如何解决品牌产品的冲突：来自鼠标光标轨迹的证据

消费者在品牌推动他们选择的程度上存在差异。当前的研究通过使用捕获缺点的光标跟踪范例来调查此类决定背后的心理......