Despite increasing interest in the narratives of entrepreneurial failure, the understanding of how entrepreneurs reconstruct their identity as they advance from experiences of failure to new ventures remains partial. Based on a narrative analysis of 49 entrepreneurs' experiences, we uncover three narrative types used by entrepreneurs when moving on: shielding, transformation, and authenticity. In particular, we elaborate on how the entrepreneurs employ specific discursive practices in their narratives to deal with three central aspects of identity reconstruction: construction of responsibility, identity transition, and identity validation. Thus, our analysis elucidates the narrative underpinnings of dealing with failure and deepens our understanding of entrepreneurial identity construction in the context of moving on.

尽管对创业失败的叙述越来越感兴趣，但对企业家在从失败经历走向新企业的过程中如何重建身份的理解仍然是片面的。基于对 49 位创业者经历的叙事分析，我们揭示了创业者在前进时使用的三种叙事类型：屏蔽、转型和真实。特别是，我们详细阐述了企业家如何在他们的叙述中运用特定的话语实践来处理身份重构的三个核心方面：责任的构建、身份转换和身份验证。因此，我们的分析阐明了处理失败的叙事基础，并加深了我们在继续前进的背景下对企业家身份建构的理解。