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LGBTQ Consumers’ Engagement and Attitudes Toward Online Brand Communities within the Cosmetics Industry
Global Business Review Pub Date : 2023-04-13 , DOI: 10.1177/09721509221141198 Cassius Coetzee 1 , Marike Venter de Villiers 1 , Tinashe Chuchu 1
Global Business Review Pub Date : 2023-04-13 , DOI: 10.1177/09721509221141198 Cassius Coetzee 1 , Marike Venter de Villiers 1 , Tinashe Chuchu 1
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As the LGBTQ (lesbian, gay, bisexual, transgender and queer) lifestyle has gained increased acceptance among mainstream consumer groups, companies are recognising the need to tailor their marketing...
中文翻译：
LGBTQ 消费者对化妆品行业在线品牌社区的参与度和态度
随着 LGBTQ（女同性恋、男同性恋、双性恋、跨性别者和酷儿）生活方式在主流消费者群体中的接受度越来越高，公司意识到有必要调整他们的营销……
更新日期：2023-04-13
中文翻译：
LGBTQ 消费者对化妆品行业在线品牌社区的参与度和态度
随着 LGBTQ（女同性恋、男同性恋、双性恋、跨性别者和酷儿）生活方式在主流消费者群体中的接受度越来越高，公司意识到有必要调整他们的营销……
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