Typology of Tweets and User Engagement Generated by U.S. Companies Involved in Developing COVID-19 Vaccines,Journal of Business and Technical Communication

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Typology of Tweets and User Engagement Generated by U.S. Companies Involved in Developing COVID-19 Vaccines
Journal of Business and Technical Communication ( IF 2.109 ) Pub Date : 2023-04-11 , DOI: 10.1177/10506519231161654
Priyanka Khandelwal ₁ , Leslie Ramos Salazar ₂ , Soni Khandelwal ₃

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This study analyzes 295 tweets by four U.S. companies engaged in discovering a vaccine for COVID-19. Tweets were analyzed to understand how their Twitter feeds balanced corporate and product brandi...

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