ABSTRACT

This study examined how demographics, past experience, and medical tourism destination familiarity influence Americans’ intention to visit Cuba for medical treatments. The study revealed discrepancies in Americans’ medical travel intention across demographic groups (i.e. age, education, income). The study results also indicated that Americans familiar with Cuba as a medical tourism destination and those with no medical tourism experience are more likely to travel to Cuba for medical treatment. The research findings contribute to the literature by providing insights into medical tourist behavior, incorporating public health and travel components, and offering Cuban policymakers practical implications to attract American patients.

摘要

本研究调查了人口统计数据、过去的经历和医疗旅游目的地的熟悉程度如何影响美国人前往古巴就医的意愿。该研究揭示了不同人口群体（即年龄、教育、收入）的美国人医疗旅行意向的差异。研究结果还表明，熟悉古巴作为医疗旅游目的地的美国人和没有医疗旅游经验的美国人更有可能前往古巴就医。研究结果通过提供对医疗旅游者行为的见解，结合公共卫生和旅游成分，并为古巴政策制定者提供吸引美国患者的实际意义，为文献做出了贡献。