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An emotional perspective of music festival experience evaluation: a new model of emotional analysis
International Journal of Event and Festival Management Pub Date : 2023-04-24 , DOI: 10.1108/ijefm-09-2022-0076
Jordi Oliva

Purpose

The aim of this paper is to test a new proposal of a model to analyze emotional outcomes in relation to the key factors constituting the experience of a music festival.

Design/methodology/approach

This article first examines how emotions and intangible impacts are conceptualized and analyzed by different disciplines; secondly, this article exposes the relevance of musical emotions and the contextual elements in the generation of the music festival experience; the article then proposes a new model to assess the emotional impacts of music festivals, named the Emotional Impact of Music Festivals (EIMF). Finally, this article shows the test of the model through quantitative and qualitative analysis.

Findings

The findings reveal that perceived emotions in the music festival context should be based on the definition of musical emotions. At the same time, the model combines the different sources of emotions taken from validated tools in multiple academic disciplines. The new proposal enables the emotional outcome of the music festival experience to be identified and helps to understand the weight of the experience's main elements.

Practical implications

The new proposed model facilitates the research on music festivals and illuminates the key role of music when organizing festivals to enhance attendee experience. Finally, this model reveals the main elements required to obtain an intense emotional outcome in these types of events.

Originality/value

The study expands the different scales and model proposals in live events and combines existent musical emotion models from the psychological perspective with theoretical models from the intangible impact evaluation. This study shows a genuine test for a theoretical model that can be further developed. Finally, this study shows how the new tool EIMF can help music festival organizers to understand the weight of the constituting factors of festival experience and the results in applied studies.



中文翻译:

音乐节体验评价的情感视角:情感分析新模型

目的

本文的目的是测试一种新的模型提议,用于分析与构成音乐节体验的关键因素相关的情感结果。

设计/方法论/途径

本文首先探讨不同学科如何概念化和分析情绪和无形影响;其次,本文揭示了音乐情感的相关性以及音乐节体验生成中的语境元素;然后文章提出了一种评估音乐节情感影响的新模型,称为音乐节情感影响(EIMF)。最后,本文通过定量和定性分析展示了模型的检验。

发现

研究结果表明,音乐节背景下感知的情绪应该基于音乐情绪的定义。同时,该模型结合了来自多个学科经过验证的工具的不同情绪来源。新提案使音乐节体验的情感结果得以识别,并有助于理解体验主要元素的重要性。

实际影响

新提出的模型促进了音乐节的研究,并阐明了音乐在组织音乐节以增强与会者体验时的关键作用。最后,该模型揭示了在此类事件中获得强烈情感结果所需的主要要素。

原创性/价值

该研究扩展了现场事件中的不同尺度和模型建议,并将现有的心理学角度的音乐情感模型与无形影响评估的理论模型相结合。这项研究展示了对可以进一步发展的理论模型的真正测试。最后,本研究展示了新工具 EIMF 如何帮助音乐节组织者了解音乐节体验构成因素的权重以及应用研究的结果。

更新日期:2023-04-24
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