ABSTRACT

Crime fiction literature is enjoyed worldwide for its intriguing mysteries and cultural references depending on the author's nationality or where the narrative takes place. The rising marketing trend of crime fiction literature significantly impacts literary tourism. Famous writers and their works are exploited by destination management organizations and used as a marketing tool; however, this is not happening in Greece. This research explores the sub-niche market of crime fiction literary tourism in Greece and focuses on its potential and limitations. To the best of our knowledge, this research is the first to explore the perspectives of crime fiction authors, publishers, and agents on the subject of crime fiction literary tourism, conducting qualitative research. The results indicate the lack of a national policy in the general market of literary tourism and the lack of understanding concerning the dynamics of crime fiction novels constituting tourism in Greece.

摘要

犯罪小说文学以其引人入胜的谜团和文化参考而受到全世界的喜爱，这取决于作者的国籍或叙述发生的地点。犯罪小说文学营销趋势的兴起对文学旅游产生了重大影响。著名作家及其作品被目的地管理机构利用并作为营销工具；然而，这并没有发生在希腊。本研究探讨了希腊犯罪小说文学旅游的细分市场，并重点关注其潜力和局限性。据我们所知，本研究首次探讨犯罪小说作者、出版商和代理商对犯罪小说文学旅游主题的看法，进行定性研究。