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To Eat the Cake and Have It, too: How Marketers Control Influencer Conduct within a Paradigm of Letting Go
Social Media + Society ( IF 4.636 ) Pub Date : 2023-04-25 , DOI: 10.1177/20563051231167336
Nils S. Borchers 1
Affiliation  

The influencer industry follows a paradigm of letting go of control, which assumes that collaborations with influencers will only be effective if marketers grant influencers substantial autonomy in...

中文翻译:

吃蛋糕也有它:营销人员如何在放手的范例中控制影响者的行为

有影响力的行业遵循放开控制的范式,该范式假设只有营销人员授予有影响力的人在......
更新日期:2023-04-26
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