Decades of intentional cultivation of consumerism, materialism, affluence, and hedonism, fueled by advertising messages, have created a consumption culture that is not sustainable anymore. In addition to the problems of climate change, there are also significant social costs associated with overconsumption and harmful consumption. We identify the causes of the consumption problem and why individual consumers must take responsibility to avoid harmful consumption for their own and societal well-being. Although multi-faceted action by governments, marketers, and civil societies is essential, a bottom-up transformational movement is also required to drive the mindful consumption mindset. Top-down measures of technology-led efficient product solutions and consumer nudging strategies have had limited success compared to the rate at which the problem is compounding. Thus, we suggest four critical interventions to socialize the bottom-up mindful consumption movement—education for transformative social learning; alternative hedonism; advertising, tv, and social media messaging; and creating an engagement forum for all like-minded people devoted to the cause. Through socializing the bottom-up mindful consumption movement, these interventions will encourage a cultural shift toward alternative lifestyle conceptions of well-being, leading to increased sustainable consumption behavior and eudaimonia.

中文翻译：

---

直面消费的深层问题：为什么个人对用心消费的责任很重要

几十年来，在广告信息的推动下，有意培养的消费主义、物质主义、富裕和享乐主义已经创造了一种不再可持续的消费文化。除了气候变化问题之外，过度消费和有害消费也带来了巨大的社会成本。我们找出消费问题的原因，以及为什么个人消费者必须为自己和社会的福祉承担责任，避免有害消费。尽管政府、营销人员和民间社会的多方面行动至关重要，但还需要自下而上的变革运动来推动正念消费心态。与问题复杂化的速度相比，自上而下的技术主导型高效产品解决方案和消费者推动策略所取得的成功有限。因此，我们建议采取四项关键干预措施，使自下而上的正念消费运动社会化——变革性社会学习教育；另类享乐主义；广告、电视和社交媒体消息；并为所有致力于这一事业的志同道合的人创建一个参与论坛。通过将自下而上的正念消费运动社会化，这些干预措施将鼓励文化转向另类生活方式的福祉概念，从而增加可持续消费行为和幸福感。我们建议采取四项关键干预措施，使自下而上的正念消费运动社会化——变革性社会学习教育；另类享乐主义；广告、电视和社交媒体消息；并为所有致力于这一事业的志同道合的人创建一个参与论坛。通过将自下而上的正念消费运动社会化，这些干预措施将鼓励文化转向另类生活方式的福祉概念，从而增加可持续消费行为和幸福感。我们建议采取四项关键干预措施，使自下而上的正念消费运动社会化——变革性社会学习教育；另类享乐主义；广告、电视和社交媒体消息；并为所有致力于这一事业的志同道合的人创建一个参与论坛。通过将自下而上的正念消费运动社会化，这些干预措施将鼓励文化转向另类生活方式的福祉概念，从而增加可持续消费行为和幸福感。