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Place Branding: A Systematic Literature Review and Future Research Agenda
Journal of Travel Research ( IF 8.933 ) Pub Date : 2023-04-27 , DOI: 10.1177/00472875231168620 Swapnarag Swain 1 , Charles Jebarajakirthy 2 , Bhuvanesh Kumar Sharma 3 , Haroon Iqbal Maseeh 2 , Amee Agrawal 4 , Jinal Shah 5 , Raiswa Saha 6
Journal of Travel Research ( IF 8.933 ) Pub Date : 2023-04-27 , DOI: 10.1177/00472875231168620 Swapnarag Swain 1 , Charles Jebarajakirthy 2 , Bhuvanesh Kumar Sharma 3 , Haroon Iqbal Maseeh 2 , Amee Agrawal 4 , Jinal Shah 5 , Raiswa Saha 6
Affiliation
This study aims to systematically review the place branding literature and comprehensively synthesize the academic research in this domain. Accordingly, this study examines the development of place...
中文翻译:
地方品牌:系统的文献回顾和未来的研究议程
本研究旨在系统地回顾地方品牌化文献,全面综合该领域的学术研究。因此,这项研究考察了地方的发展......
更新日期:2023-04-28
中文翻译:
地方品牌:系统的文献回顾和未来的研究议程
本研究旨在系统地回顾地方品牌化文献,全面综合该领域的学术研究。因此,这项研究考察了地方的发展......