Purpose

In today’s digital age, technology is advancing at an unprecedented pace, and businesses that fail to keep up risk falling behind their competitors. This requires not only investing in technological resources but also creating a culture that values and encourages women in technological learning and innovation in the tourism and hospitality sector. This study aims to investigate the consequences of organizational learning on firm innovation directly and indirectly with cultural and technological perspectives.

Design/methodology/approach

The study carries out a quantitative approach, and data is collected from 398 women entrepreneurs from Thailand’s tourism and hospitality sectors. The statistical software Smart-PLS was used to analyze the data.

Findings

The findings revealed that organizational learning (the learning orientation and learning process) significantly influence firm innovation and organizational culture. Organizational culture also significantly mediates learning orientation, learning process and firm innovation, while learning leadership was found to be insignificant in relationship with organizational culture and firm innovation. However, technological knowledge has a significant moderating influence between organizational culture and firm innovation.

Originality/value

This study’s focus on the role of learning practices among women-owned small medium enterprises is a valuable contribution to the literature on innovation and entrepreneurship. These provided dimensions that can be helpful for women entrepreneurs to enhance firm innovation. The study shed light on the importance of diverse kinds of learning practices that change the patterns of innovation. This study also provides directions to practitioners to develop and implement business innovation strategies from women’s perspectives.

中文翻译：

---

旅游和酒店业的创新和组织学习实践：基于性别的视角

目的

在当今的数字时代，技术正在以前所未有的速度发展，而未能跟上步伐的企业则面临着落后于竞争对手的风险。这不仅需要投资技术资源，还需要创造一种重视和鼓励女性在旅游和酒店行业进行技术学习和创新的文化。本研究旨在从文化和技术的角度探讨组织学习对企业创新直接和间接的影响。

设计/方法论/途径

该研究采用定量方法，收集了来自泰国旅游和酒店业 398 名女企业家的数据。使用统计软件Smart-PLS对数据进行分析。

发现

研究结果表明，组织学习（学习方向和学习过程）显着影响企业创新和组织文化。组织文化还显着介导学习导向、学习过程和企业创新，而学习领导力与组织文化和企业创新的关系并不显着。然而，技术知识在组织文化和企业创新之间具有显着的调节影响。

原创性/价值

这项研究重点关注学习实践在女性拥有的中小企业中的作用，这是对创新和创业文献的宝贵贡献。这些提供了有助于女性企业家增强企业创新的维度。该研究揭示了改变创新模式的各种学习实践的重要性。这项研究还为从业者从女性角度制定和实施商业创新战略提供了方向。