当前位置: X-MOL 学术Journal of Travel Research › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Exploring the Role of Advertising in the Context of Tourist-Destination Congruity
Journal of Travel Research ( IF 8.933 ) Pub Date : 2023-04-29 , DOI: 10.1177/00472875231168621
Tina Šegota 1, 2
Affiliation  

Tourists are flooded with advertising messages, including destination-attribute-based or user-imagery-based pictures, to persuade them to visit the destination. While research emphasizes destinatio...

中文翻译:

探索广告在旅游目的地一致性背景下的作用

游客被广告信息淹没,包括基于目的地属性或基于用户图像的图片,以说服他们访问目的地。虽然研究强调目的地......
更新日期:2023-05-03
down
wechat
bug