ABSTRACT

While research on course evaluations and professors’ performance in Western higher education has been gaining increasing scholarly attention, a big data approach that focuses on specific disciplines such as hospitality and tourism has remained scarce. The current study explores the ratings and reviews of professors from top hospitality programs in the United States, as given by the online platform RateMyProfessor. The purpose of this exploratory study is to use hospitality professors’ ratings, rankings, and textual reviews to understand their performance and overall university rank in the eyes of the students. Furthermore, sentiment analysis was conducted on the textual reviews, aiming to identify recurring positive and negative themes. The findings of this study reveal that the majority of the reviews were positive, identify the highest- and lowest-rated professor characteristics and main complaints, as well as provide future guidelines on improvement.

摘要

虽然对西方高等教育课程评估和教授表现的研究越来越受到学术界的关注，但专注于酒店和旅游等特定学科的大数据方法仍然很少。当前的研究探索了在线平台 RateMyProfessor 给出的美国顶级酒店项目教授的评级和评论。这项探索性研究的目的是利用酒店教授的评分、排名和文本评论来了解他们在学生眼中的表现和大学整体排名。此外，对文本评论进行了情感分析，旨在识别反复出现的正面和负面主题。这项研究的结果表明，大多数评论是正面的，