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Marketplace platforms as game changers: Internationalization of smaller enterprises
Journal of International Management ( IF 5.526 ) Pub Date : 2023-05-06 , DOI: 10.1016/j.intman.2023.101035
Nitish Singh , Surender Munjal , Sumit K. Kundu

Despite resource constraints, smaller enterprises (SEs) are increasingly participating in international markets and becoming part of the global economy. E-commerce marketplace platforms are propelling this internationalization of SEs by alleviating SEs' resource constraints. However, there is a paucity of research in the nascent area of platform-based internationalization of SEs. Using an abductive inquiry, the study explores how platforms mitigate SEs' resource poverty, provide access to non-location-bound assets, and enable their internationalization. Accordingly, this study enunciates how platform-specific advantages (PSAs) allow for efficient markets through superior economizing of bounded rationality and reliability while assisting SEs with mitigating their liabilities associated with internationalization.



中文翻译:

市场平台作为游戏规则的改变者:小型企业的国际化

尽管资源有限,小型企业(SE)越来越多地参与国际市场并成为全球经济的一部分。- 商业市场平台正在通过缓解社会企业的资源限制来推动社会企业的国际化。然而,对于基于平台的社会企业国际化这一新兴领域的研究还很少。该研究通过溯因式探究,探讨了平台如何缓解社会企业的资源匮乏、提供不受地点限制的资产并实现其国际化。因此,本研究阐明了平台特定优势(PSA)如何通过有限理性和可靠性的卓越节约来实现高效市场,同时帮助社会企业减轻与国际化相关的负债。

更新日期:2023-05-06
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